The media hasn't really been around for that long, 150 years isn't that long compared to the whole history of life. Pre-media times were around then, with theaters and reading being the leisure activities most popular, compared to todays lifestyle of cinemas, internet and video gaming. Since the media has arrived there has been certain worries from all sorts of people, such worries are that children aren't going out as much as they used to, and loads of people are experiencing the same piece of media alone without anyone there to differentiate good or bad, proving it to affect people in negative ways.
Atomised - cut off from other people like separate atoms.
A mass audience - when a person is in amongst other people, eg listening to C.D's or sitting in the cinema, but are still different because they are separated from the other people in the mass by space or time.
1. I think that audiences do come from all 'walks of life' when it comes to different media texts, but this does depend on what your opinion would be of different sorts of people, for example Blumer thought they were ''of different class position, of different vocation, of different cultural attainment, and of different wealth''. Yes there will be your stereotypes of people that you will stereotype into what kind of programme you think they would watch, eg people would say that younger people watch more violent things or youth dramas with much more shocking content. The opposite end of the scale would be old people that you would stereotype to watch gardening programmes or crime dramas.
An example of a media text that I think all kinds of people come together as an audience is film. This is because its not only fans of the genre, it is also fans of the certain director (you often see in adverts it saying what the the director or producer has done before, to get fans of the older films to come and see their new one) or actors/actresses or to the extent of people just wanting to go and see the latest movie out, either to watch in the cinema, rent or buy.
2. A lot of my media experience is when I am on my own because for example when it comes to the television, because of the diverse amount of programmes on, usually other family members would rather watch other ones, and because most people have their own televisions in their rooms, they go and watch it there to save arguments over the remote control.
Internet and the computer is usually experienced on own because there is only one person at a time controlling it, adverts are viewed by you personally but in a global perspective, it is viewed by many a person. Gaming is usually done with more than one person to enhance the entertainment side of it, a popular thing being xbox live that lets you play with and talk to your friends through the game and internet connection.
As Blumer said ''there exists little interaction or change of experience between members of the mass''.
3. There are many ways to share your experiences of the media with other people who weren't around when you experienced it such as facebook and messaging using other social networks and discussing it. there are also now chat rooms on the internet specifically used for people to talk about certain media texts. Other ways to share would be through viral adverts that people watch sometimes without even wanting to, but have to, to then access another thing.
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